Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
West French
Alex is a young, dedicated skater living in or near Swansea. They see skateboarding as a core part of their identity, valuing authenticity, community, and self-expression. Alex is always seeking to improve their skills and connect with the local skate scene, and invests in high-quality, authentic gear that supports their passion and lifestyle.
Demografía
Edad:16-28
Género:Predominantly Male, but diverse
Educación:High School / University Student or Graduate
Familia:Single, no children
Ingresos:Bajo
Ubicación:Swansea, UK
Profesión
Rol:Student / Young Professional
Industria:Education / Various
Responsabilidades:
- •Studying and personal development
- •Entry-level job tasks (if employed)
- •Actively participating in the skate community
Psicografía
Metas y Objetivos
- •To master new tricks and progress in their skills
- •To find and session unique skate spots around Swansea
- •To feel part of the local skate community and be recognized by their peers
- •To build a custom skateboard setup that reflects their personal style and needs
Valores
- •Authenticity: Deeply values genuine skate culture and history
- •Community: Seeks connection with other skaters
- •Creativity & Self-Expression: Views skateboarding as an art form and a means of personal expression
- •Progression & Resilience: Driven by internal motivation to push limits
Frustraciones
- •Finding a reliable, local source for high-quality and authentic skate gear
- •Lack of accessible and safe places to skate (though improving)
- •Sifting through mainstream brands to find genuinely respected products
- •Feeling disconnected from the local scene without a central connection point
Comportamiento Online
Redes Sociales
- •YouTube
- •Reddit (forums)
Fuentes de Información
- •Skate media (magazines, videos)
- •Professional skater endorsements
- •Peer recommendations
- •Online forums
Hábitos de Compra
- •Informed buyers who research products
- •Decisions influenced by media, endorsements, peer recommendations
- •Prioritize performance, durability, and brand credibility over price
- •Loyal to brands/shops that genuinely support the skate scene
- •Sees local skate shop as a pillar of the community
Cómo Ayuda la Marca
Descripción:
West French provides Alex with a trusted local source for authentic, high-quality skate gear and a vital community hub, enabling them to pursue their passion for skateboarding with confidence and connection.
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