Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Luxury Scent
The "Scent Connoisseur" is a discerning individual aged 25-45 who views fragrance as a key element of their personal identity and self-expression. They are tired of mass-produced scents and actively seek unique, high-quality, and long-lasting perfumes, particularly those with exotic and traditional ingredients. They value authenticity and craftsmanship, willing to invest in scents that truly set them apart.
Demografía
Profesión
- •Managing career growth and professional development
- •Making informed decisions for personal and professional life
- •Seeking products that reflect personal values and identity
Psicografía
Metas y Objetivos
- •To find a unique "signature scent" that sets them apart from the crowd
- •To feel confident, sophisticated, and memorable
- •Receiving compliments on their fragrance
Valores
- •Individuality, authenticity, and craftsmanship
- •Fragrance as a form of self-expression and personal identity
- •Cultural heritage of ingredients like oud and attar
- •Religious or ethical preferences (e.g., for halal or alcohol-free oils)
- •"Quiet luxury" – status conveyed through taste and quality
Frustraciones
- •Generic, mass-produced designer fragrances with poor longevity
- •Difficulty sourcing authentic, high-quality, and long-lasting oud, musk, and attar oils outside of specialized retailers
Comportamiento Online
Redes Sociales
- •TikTok
- •YouTube
Fuentes de Información
- •Fragrance reviews from influencers (YouTube, TikTok)
- •Online communities (e.g., Reddit fragrance forums)
- •Product reviews and testimonials
Hábitos de Compra
- •Informed researcher, reading reviews and watching videos before purchase
- •Likely to buy discovery sets to sample scents
- •Purchase driven by quality and uniqueness, not solely price
- •Trusts peer recommendations and user-generated content over traditional advertising
Cómo Ayuda la Marca
Luxury Scent directly meets the needs of the "Scent Connoisseur" by offering a curated collection of high-quality, long-lasting, and unique fragrances that are difficult to find elsewhere. The brand provides a solution to "scent boredom" with exotic and traditional ingredients, and by emphasizing longevity, addresses a key frustration with mainstream perfumes. The brand’s mission of self-expression aligns perfectly with the persona’s core values, making them feel understood, and the seamless online shopping experience with worldwide shipping makes luxury fragrance accessible.
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