Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Surf Prescriptions Surfboards
The Core Purist is a dedicated surfer who has been passionately riding waves for years. Having outgrown beginner equipment, he seeks premium, custom surfboards that perfectly match his style and local wave conditions. He values authenticity, expert craftsmanship, and performance, seeing surfboards as critical equipment rather than mere recreational items. He is willing to invest in quality gear to elevate his experience on the water.
Demografía
Profesión
- •Strategic planning and execution
- •Managing teams or projects
- •Decision-making within their sector
Psicografía
Metas y Objetivos
- •Improve surfing ability and technique
- •Execute more critical turns and maneuvers
- •Find the 'magic board' that perfectly complements their style and conditions
- •Get more waves with optimal equipment
Valores
- •Authenticity and heritage in surfing
- •Craftsmanship and the shaper's art
- •Superior performance and quality over mass production
- •Durability and reliability of equipment
- •Deep personal connection to the act of surfing
Frustraciones
- •Difficulty finding off-the-rack boards that truly fit specific needs
- •Boards that lack durability or break easily
- •Equipment with poor paddle power or inconsistent performance in varied conditions
- •Disappointment with mass-produced surfboards lacking character or precision
Comportamiento Online
Redes Sociales
- •Instagram (following shapers and pro surfers)
- •YouTube (surfboard reviews and surfing content)
- •Surfing forums (e.g., Reddit)
Fuentes de Información
- •In-depth product reviews and comparisons
- •Videos demonstrating board performance
- •Discussions on specialized surfing forums
- •Surf blogs and core surfing outlets
Hábitos de Compra
- •Conducts extensive research before buying (high-consideration decision)
- •Willing to pay a premium for custom, high-quality, and performance-oriented products
- •Loyal to trusted shapers and brands with a strong reputation
- •Seeks personal connection and expertise from the brand
Cómo Ayuda la Marca
Surf Prescriptions helps The Core Purist by offering a tailored 'prescription' for their ideal surfboard, crafted by a legendary shaper. This provides a custom-made solution that ensures superior performance, quality, and durability, directly addressing the frustrations with ill-suited, mass-produced boards. It validates their identity as a serious surfer, offering a sense of belonging to an authentic surf culture centered on innovation and craftsmanship.
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