Buyer Persona Generado
Aquí tienes tu buyer persona personalizado generado con IA
Detalles del Análisis
Perfil del Buyer Persona
UNA
Elena is a diligent homemaker residing in Chile, focused on efficiently managing her household and family needs. She prioritizes practicality and value in her purchases, always seeking smart deals and convenient shopping solutions that allow her to maintain a comfortable home without overspending.
Demografía
Edad:45
Género:Female
Educación:High School
Familia:Married with children
Ingresos:Medio-Bajo
Ubicación:Santiago, Chile
Profesión
Rol:Homemaker
Industria:Household Management
Responsabilidades:
- •Managing household budget and expenses
- •Shopping for family and home essentials
- •Ensuring a comfortable and functional living environment
Psicografía
Metas y Objetivos
- •Efficiently manage household expenses
- •Acquire necessary items for family and home without overspending
- •Create a comfortable and functional living environment
- •Simplify her shopping routine
Valores
- •Practicality and utility
- •Thriftiness and getting good value for money
- •Convenience and ease of shopping
- •Reliability and trustworthiness of vendors
- •Family well-being
Frustraciones
- •High costs of living
- •Limited time for physical shopping
- •Complicated online payment processes or security concerns
- •Concerns about reliability of online deliveries
- •Finding practical solutions for everyday needs without breaking the bank
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Word-of-mouth recommendations
- •Direct comparison of product features and prices online
- •Online store descriptions and user reviews
Hábitos de Compra
- •Actively seeks out deals, discounts, and promotions
- •Prioritizes free home delivery
- •Prefers cash-on-delivery for security and trust
- •Makes purchases based on practical needs rather than impulse
- •Compares prices before buying
Cómo Ayuda la Marca
Descripción:
D-UNA provides Elena with an affordable, convenient, and trustworthy online shopping experience by offering significant discounts, free home delivery, and cash-on-delivery options, which directly addresses her desire for value, practicality, and security in managing her household needs.
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