Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Luenx Eyewear
The Value-Driven Stylist is a practical and authentic individual who prioritizes smart spending without compromising on personal style. They seek high-quality, durable accessories that offer great performance, particularly for eye protection during daily activities and outdoor adventures. This persona values brands that align with conscious consumerism and offers products that allow self-expression without the luxury price tag.
Demografía
Profesión
- •Managing daily work/study tasks and professional duties
- •Engaging in outdoor and leisure activities that require eye protection
- •Researching and making informed purchasing decisions for personal accessories
Psicografía
Metas y Objetivos
- •To find stylish accessories that complement their look without breaking the bank
- •To protect their eyes with high-quality polarized lenses during daily commutes and outdoor activities
- •To own a durable product that can withstand an active lifestyle
- •To feel confident and put-together
Valores
- •Practicality, smart spending, and authenticity
- •Personal expression over expensive labels
- •Corporate social responsibility and brands that give back
- •Quality and durability for the price
Frustraciones
- •High price of designer sunglasses
- •Losing or breaking expensive sunglasses
- •Difficulty finding sunglasses that are both polarized/high-performance and stylishly designed
- •Skepticism about the quality of low-priced goods (needs assurance that 'affordable' doesn't mean 'cheaply made')
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Online reviews (e.g., Amazon, YouTube)
- •User-generated content
- •Peer recommendations
- •Blogs/websites focusing on product reviews and comparisons
Hábitos de Compra
- •Actively searches for deals and reads reviews before making a purchase
- •Likely to be Amazon customers
- •Influenced by YouTube reviews and user-generated content
- •Receptive to ambassador programs that offer perks
- •Becomes loyal, repeat customer once experiencing good quality-to-price ratio
- •Willing to buy multiple pairs due to affordability
Cómo Ayuda la Marca
Luenx Eyewear directly meets the needs of the 'Value-Driven Stylist' by delivering on its promise of affordable luxury. The brand enables them to own multiple pairs of stylish, high-performance sunglasses for the price of one designer pair, removing the fear of loss. The technical features and classic designs offer both practical function and confident style, while the philanthropic efforts resonate with their conscious consumer values.
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