Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Stockholm fashion agency AB
The Established Professional is a discerning individual, typically aged 30-55, who values quality and timeless style. They seek a polished, professional appearance without investing excessive time or effort, and rely on curated selections from trusted retailers for high-quality, long-lasting wardrobe staples.
Demografía
Profesión
- •Leading teams
- •Strategic planning
- •Managing projects
- •Maintaining a professional image
Psicografía
Metas y Objetivos
- •Maintain a polished, professional, and stylish appearance effortlessly
- •Build a versatile wardrobe with high-quality, long-lasting staples
- •Look successful and sophisticated
Valores
- •Quality over quantity
- •Timeless style and functionality
- •Brand heritage and craftsmanship
- •Discreet aesthetic (less is more)
- •Convenience and reliability
- •Expert curation
Frustraciones
- •Lack of time for extensive shopping or trend research
- •Poor online shopping experiences (delayed shipping, incorrect orders, unresponsive customer service)
- •Feeling overwhelmed by fashion choices or lacking style expertise
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Trusted retailers' curated selections
- •Lifestyle influencers (for inspiration)
- •Professional networks
- •News outlets
Hábitos de Compra
- •Researches purchases
- •Loyal to brands delivering quality and good service
- •Shops both online and in-store
- •Values curated assortments
- •Willing to pay for quality and expert guidance
Cómo Ayuda la Marca
Thernlunds offers The Established Professional a curated selection of premium, timeless brands like Polo Ralph Lauren, simplifying the process of building a sophisticated wardrobe. It provides expert guidance and a one-stop shop for versatile pieces. However, for Thernlunds to fully meet his needs and overcome frustrations, it must urgently resolve existing customer service and delivery issues in its online operations.
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