Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
The Salty B
Huntington Beach Hailey is a professional woman living in Orange County, balancing a career in a creative, marketing, or tech field with a love for the Southern California lifestyle. She values quality and timeless style, consciously moving away from fast fashion. She seeks out brands that align with her desire for effortless, put-together looks that transition seamlessly from the beach to social events.
Demografía
Profesión
- •Developing strategies and managing projects within her professional field
- •Staying current with industry trends and best practices
- •Managing household and family activities (if stay-at-home mother)
Psicografía
Metas y Objetivos
- •Build a versatile, high-quality wardrobe that reflects her relaxed but chic lifestyle
- •Look put-together without appearing to try too hard
- •Find unique pieces that she won't see everywhere else
Valores
- •Quality over quantity and longevity of products
- •Supporting local, women-owned businesses
- •Authenticity and transparency in branding
- •Effortless and timeless style over fleeting trends
Frustraciones
- •Finding high-quality, stylish clothes that are comfortable and functional for an active, indoor-outdoor lifestyle
- •The poor quality and environmental impact of fast fashion
- •Struggling to find a single store that captures all her 'beach to brunch' style needs
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Fashion influencers
- •Boutique stores' social media
- •Lifestyle accounts and blogs
Hábitos de Compra
- •Is an informed buyer who follows fashion trends but invests in timeless pieces
- •Likely to be a loyal, repeat customer once she finds a brand that aligns with her style and values
- •Shops both online and in-store, valuing the in-person experience of a local boutique
Cómo Ayuda la Marca
The Salty B helps Hailey by providing a one-stop shop for her entire lifestyle, offering curated, high-quality pieces perfect for any occasion. It aligns with her values by supporting a local, women-owned business and offers unique experiences like permanent jewelry, making her feel confident and stylish while making conscious purchasing decisions.
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