Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
The Nineties
The Deliberate Curator is a discerning individual living in a major metropolitan area, who prioritizes quality, timelessness, and subtle sophistication in their lifestyle and purchases. They actively seek out brands that offer enduring, well-crafted items, aligning with their values of conscious consumption and understated elegance. Their relationship with products is one of investment in long-lasting pieces that reflect their personal philosophy rather than fleeting trends.
Demografía
Profesión
- •Strategic project management
- •Client relations and advisory
- •Creative problem-solving
Psicografía
Metas y Objetivos
- •To build a versatile, high-quality capsule wardrobe that transcends seasons and trends.
- •To express their personal style in a refined and confident manner.
- •To make conscious and informed purchasing decisions that align with their values.
Valores
- •Quality over Quantity and Timelessness
- •Subtlety, Authenticity, and Understated Luxury
- •Longevity and Sustainable Consumption
- •Effortless Sophistication
Frustraciones
- •Difficulty finding well-made, perfectly fitting high-quality basics.
- •Overwhelmed by micro-trends and the wastefulness of fast fashion.
- •Dislikes ostentatious branding and seeks alignment with understated aesthetic.
Comportamiento Online
Redes Sociales
- •TikTok (for mood/inspiration)
Fuentes de Información
- •Design and minimalist fashion blogs
- •Architectural Digest, Cereal Magazine, Vogue
- •Visual platforms for style inspiration (Instagram, Pinterest)
Hábitos de Compra
- •Researched and deliberate shopper
- •Views purchases as long-term investments
- •Practices ROPO (Research Online, Purchase Offline/Online)
- •Brand-loyal to companies meeting quality/ethical standards
Cómo Ayuda la Marca
The Nineties offers The Deliberate Curator a curated selection of meticulously crafted, timeless pieces that align with their philosophy of 'elegance, not excess.' It validates their choice to invest in sustainable, high-quality fashion, providing a subtle way to express their refined taste and belonging to an exclusive community of discerning individuals.
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