Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Sydney Cycles
Cillian Byrne is a professional in Dublin who values practicality, reliability, and good value in his daily life. He actively seeks sustainable and healthy transportation options, primarily for commuting to work and running errands. He prefers smart investments that align with his health and environmental consciousness.
Demografía
Edad:28-45
Género:Male
Educación:University Degree
Familia:Independent
Ingresos:Middle income
Ubicación:Dublin Metropolitan Area, Ireland
Profesión
Rol:Professional/Managerial or Technical Worker
Industria:Various professional sectors
Responsabilidades:
- •Managing projects
- •Problem-solving technical issues
- •Meeting deadlines
- •Collaborating with team members
Psicografía
Metas y Objetivos
- •Find a reliable bike for daily commuting to work or running errands
- •Incorporate more physical activity into his daily routine
- •Reduce reliance on a car or public transport
- •Save money on transport costs
Valores
- •Practicality and efficiency
- •Value for money and durability
- •Trust and expert advice
- •Health benefits of cycling
- •Environmental sustainability
Frustraciones
- •Being overwhelmed by the vast choice of bikes and technical jargon
- •Fear of making a poor investment in a low-quality bike
- •Lack of time or skill for bike maintenance
- •Concerns about safety on busy city roads
Comportamiento Online
Redes Sociales
- •Facebook (local community groups)
Fuentes de Información
- •Google searches for local bike shops and reviews
- •Customer reviews and testimonials
- •Recommendations from friends or colleagues
- •Expert advice from shop staff
Hábitos de Compra
- •Prioritizes functionality and value over luxury brands
- •Willing to consider quality used bikes for better deals
- •Seeks expert guidance and reliable after-sales service
- •Uses the Bike to Work Scheme for financial accessibility
Cómo Ayuda la Marca
Descripción:
Sydney Cycles provides Cillian with expert guidance, helping him navigate choices and find a reliable, well-valued bike for his commute. Through services like the Bike to Work Scheme and trusted maintenance, the brand offers financial accessibility and peace of mind, making it a convenient one-stop shop for all his cycling needs.
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