Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Style Escape
The Conscious Curator is a professional woman, aged 28-45, who values sustainability and ethical consumption. She seeks to build a timeless, versatile wardrobe with high-quality, unique pieces that align with her values, and actively supports small, women-led businesses. She is a thoughtful shopper, willing to invest in products that offer longevity and make a positive impact.
Demografía
Profesión
- •Manages projects
- •Develops strategies
- •Creates content within her professional domain
Psicografía
Metas y Objetivos
- •Build a timeless, versatile wardrobe that reflects her personal style and aligns with her values
- •Make thoughtful purchasing decisions
- •Look stylish without contributing to the negative impacts of the fast-fashion industry
Valores
- •Sustainability and ethical consumption
- •Female empowerment and supporting small, women-led businesses
- •Quality craftsmanship, authenticity, and transparency over fleeting trends
- •'Buy less, but better'
Frustraciones
- •Difficulty and time-consuming to discover genuinely sustainable and stylish brands among 'greenwashing'
- •Struggles to find unique, high-quality, comfortable, and versatile pieces
- •Uninspired by mass-market clothing
- •Wants value for money, defining value as longevity and quality, not just a low price tag
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Sustainable fashion influencers
- •Blogs like The Good Trade
- •Brand 'About Us' pages and brand storytelling
Hábitos de Compra
- •Informed and intentional shopper; researches brands and reads 'About Us' pages
- •Values brand storytelling and is not an impulse buyer
- •Invests in pieces she knows she will wear for years
- •Comfortable shopping online from boutique stores
Cómo Ayuda la Marca
Style Escape saves The Conscious Curator time by curating vetted, unique, and sustainable brands in one place, fostering trust through transparency and ethical commitment. It fulfills her desire for stylish, versatile pieces while connecting her to a community that supports women-owned businesses and a sustainable fashion future.