Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Starter Italia
Alessandro is a young, fashion-conscious individual residing in a major Italian city. Passionate about streetwear, 90s hip-hop, and American sports culture, he views fashion as a crucial form of self-expression. He prioritizes authenticity, cultural heritage, and seeks iconic pieces that boast a compelling story. Starter Italia deeply resonates with him by offering genuine retro sportswear, connecting him to a rich cultural past and enabling him to express his unique, informed style.
Demografía
Profesión
- •Developing creative content or campaigns
- •Managing technology-related projects
- •Innovating in digital spaces
Psicografía
Metas y Objetivos
- •To build a wardrobe that reflects his unique personal style and knowledge of subcultures
- •To own iconic pieces that have cultural significance and are "conversation starters"
- •To feel connected to a community of like-minded individuals
Valores
- •Authenticity, individuality, nostalgia, and cultural heritage
- •Values brands with a real story over fast-fashion trends
- •Sees fashion as a form of self-expression
- •Quality and durability
Frustraciones
- •Finding authentic vintage sportswear that is in good condition and fits well
- •Sifting through countless new brands to find ones that are genuine and not just copying trends
- •Wants to stand out but also feel part of a specific style tribe
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Streetwear and sneaker blogs
- •Sneaker and streetwear accounts on Instagram
- •Official brand pages
- •Peer recommendations
- •Influencers and style leaders in the streetwear scene
Hábitos de Compra
- •Researches brands thoroughly before purchasing
- •Willing to pay a premium for quality and authenticity
- •Shops both online and at specialty retail stores
- •Values authenticity and brand heritage over budget options
Cómo Ayuda la Marca
Starter Italia offers Alessandro direct access to authentic, high-quality American sportswear with a rich heritage. The brand's iconic jackets and licensed team apparel enable him to own a piece of fashion history while engaging with current trends. By wearing Starter, he communicates his membership in a knowledgeable subculture that prioritizes authenticity over transient hype, aiding him in curating a unique and meaningful wardrobe that truly expresses his identity.
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