Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
staelena.com
The Established Legacy Builder is a highly affluent individual, typically a C-level executive or successful entrepreneur, residing in Metro Manila's exclusive areas. They seek a luxurious and serene escape from urban congestion, valuing privacy, security, and the opportunity to build a lasting family legacy. Their lifestyle centers around quality, family, and exclusive leisure pursuits like golf.
Demografía
Profesión
- •Strategic business leadership
- •High-level decision making
- •Managing significant assets and investments
Psicografía
Metas y Objetivos
- •Secure a long-term investment that doubles as a family sanctuary
- •De-stress from high-pressure careers
- •Connect with loved ones and build a lasting legacy
- •Enjoy passions, particularly golf, in a premier setting
- •Socialize with a community of like-minded peers
Valores
- •Privacy
- •Security
- •Exclusivity
- •Status
- •Nature and heritage
- •Quality and excellence
- •Family and legacy
Frustraciones
- •Lack of privacy and security in urban living
- •Noise and air pollution in the city
- •Scarcity of safe, open spaces for recreation
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Reputable business and luxury publications (e.g., Tatler, Forbes, South China Morning Post)
- •Word-of-mouth within their trusted network
- •Direct site visits and personal experiences
Hábitos de Compra
- •Highly informed and discerning buyers
- •View property as a significant long-term investment
- •Decision-making process is slow, deliberate, and involves financial advisors and family
- •Influenced by reputation and direct experiences
Cómo Ayuda la Marca
Sta. Elena Golf & Country Estate offers the Established Legacy Builder a secure, private, and exclusive residential community with a world-class golf course, providing a 'soulful sanctuary' to connect with nature and family. It serves as a sound financial investment and the foundation for a cherished family home, fulfilling their goal of creating a legacy of quality living.
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