Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
staelena.com
Daniel is a high-net-worth individual, typically in his 40s to 60s, residing in Metro Manila or an expatriate. He leads a demanding professional life but deeply values family time, privacy, and an active, nature-connected lifestyle. He seeks an exclusive retreat that combines luxury, security, and world-class amenities like golf, offering a serene escape from the urban hustle.
Demografía
Profesión
- •Strategic decision-making and leadership
- •Managing high-level business operations
- •Ensuring financial growth and stability
- •Maintaining professional and social networks
Psicografía
Metas y Objetivos
- •Find a 'modern sanctuary' offering a higher quality of life away from city stress
- •Secure a safe and beautiful environment for family
- •Access a relaxing retreat for leisure and hobbies (especially golf)
- •Make a sound financial investment in a property that holds value
Valores
- •Privacy and security
- •Exclusivity and prestige
- •Family and connection to nature
- •Healthy and active lifestyle
- •Environmental preservation and sustainability
Frustraciones
- •Congestion and stress of urban living
- •Finding truly secure and exclusive communities for family
- •Balancing demanding professional life with personal well-being and family time
Comportamiento Online
Redes Sociales
Fuentes de Información
- •High-end publications (e.g., Forbes, Tatler, The Economist)
- •Specialized golf and real estate media
- •Recommendations from social circles and trusted advisors
- •Official brand websites and luxury lifestyle blogs
Hábitos de Compra
- •Informed and discerning decision-maker
- •Engages in extensive research for significant investments
- •Quality-driven, influenced by brand heritage and prestige
- •Prefers direct interactions with sales representatives for high-value purchases
- •Values long-term investment and appreciation of assets
Cómo Ayuda la Marca
Sta. Elena Golf & Country Estate provides Daniel with a secure, private, and world-class sanctuary, addressing his need for an escape from city stress and offering a prestigious environment for family life and leisure activities like golf, ensuring a sound investment that aligns with his values of exclusivity and nature.
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