Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Spoon Clothes
Elena Papadopoulou is a stylish professional in her early thirties living in a major Greek city. She values authenticity, quality, and timeless design in her wardrobe, preferring curated collections over fast fashion. She seeks unique pieces from international streetwear and contemporary brands that express her individual style, without the hassle of international shipping.
Demografía
Profesión
- •Developing visual concepts for client projects
- •Ensuring brand consistency across various platforms
- •Staying updated on design trends and software
Psicografía
Metas y Objetivos
- •Express her personal style authentically and modernly
- •Curate a versatile wardrobe of high-quality, functional, and fashionable pieces
- •Stay updated on fashion through social media and blogs, interpreting trends through her own lens
Valores
- •Authenticity, quality, and timeless design
- •Craftsmanship and brand stories
- •Avoiding fast fashion; investing in fewer, better things
- •Uniqueness and individual style
Frustraciones
- •Finding a single place in Greece that stocks niche, international streetwear and contemporary brands
- •Dealing with high shipping costs and import taxes from international sites
- •Avoiding mass-market fashion and looking like everyone else
- •Time-consuming search for unique clothing items due to a busy life
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Fashion blogs and online magazines
- •Social media (Instagram for fashion discovery)
- •Brand websites and lookbooks
- •Word-of-mouth from friends with similar style
Hábitos de Compra
- •Prefers to buy fewer, better things
- •Willing to invest in quality and branded items
- •Researches brands and their identities
- •Prefers convenient online shopping with local shipping benefits
Cómo Ayuda la Marca
Spoon Clothes provides Elena with a convenient, single-stop solution for her fashion needs, offering a curated selection of sought-after global streetwear and contemporary brands locally in Greece. This saves her time, eliminates international shipping hassles, and helps her maintain her unique style with authentic, high-quality pieces, validating her aesthetic choices.
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