Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Scene Eyewear
The Modern Craftsman is a discerning professional, typically 30-55, who highly values quality, durability, and American craftsmanship. He is patriotic, seeking to support domestic manufacturing, and curates a sophisticated life of lasting, well-made items. He prefers authentic luxury eyewear that expresses his individuality and aligns with his principles of transparency and quality over mass-produced goods.
Demografía
Profesión
- •Overseeing projects and teams
- •Creating designs or products
- •Managing business operations
- •Executing skilled work
Psicografía
Metas y Objetivos
- •To own high-quality, lasting products that reflect his personal style and values
- •To curate a life of meaningful, well-made items rather than disposable ones
- •To feel confident and express his individuality in a sophisticated, understated way
Valores
- •Quality, durability, and craftsmanship
- •Patriotism and supporting domestic manufacturing
- •Authenticity and transparency (wants to know the story behind products)
- •Pride of owning something built to last and the skill involved in its creation
- •Principle over lowest price
Frustraciones
- •Frustrated with the poor quality and lack of soul in mass-produced goods
- •Difficulty finding genuine 'Made in America' luxury products
- •Wary of brands that outsource manufacturing while cutting corners on quality
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Style blogs, and forums dedicated to quality goods and American manufacturing
- •Brands' history, materials, and production processes
- •Influencers that align with his values of craftsmanship and heritage
Hábitos de Compra
- •Discerning and informed shopper; researches brands thoroughly before buying
- •Value-driven buyer (equating value with longevity and quality, not low cost)
- •Loyal to brands that earn his trust
- •Willing to pay a premium for quality and domestic production
Cómo Ayuda la Marca
Scene Eyewear directly addresses his frustrations by offering a genuinely American-made luxury product. The brand's transparent story about its New Jersey factory and detailed crafting process gives him the authenticity he craves, allowing him to express his style confidently with a product built to last.