Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Sasha Gouliaev
This persona is a sophisticated art enthusiast, typically aged between 35 and 65, with a high disposable income. They are deeply appreciative of culture, art, history, and storytelling, often having a mature appreciation for performing arts like ballet. They prioritize unique, meaningful art pieces over generic decor and seek authentic works that resonate with their values and enhance their elegant living or working spaces.
Demografía
Profesión
- •Decision-making in their professional field
- •Managing personal investments and assets
- •Cultivating a sophisticated lifestyle
- •Curating personal art collections
Psicografía
Metas y Objetivos
- •Own unique and meaningful art pieces
- •Create an elegant and sophisticated living or working space
- •Feel connected to the world of high art and performance
Valores
- •Culture, art, history, and storytelling
- •Perfection, dedication, and emotional depth in art
- •Aesthetic beauty and emotional resonance
- •Exclusivity and authenticity
Frustraciones
- •Difficulty finding art that is both aesthetically beautiful and emotionally profound
- •Wary of mass-produced, generic wall art
- •Struggle to find art that truly reflects their passion for dance and theatre
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Online cultural magazines
- •Art blogs
- •Theatre and ballet company websites
- •Artists and galleries on social media
- •Art exhibitions
Hábitos de Compra
- •Informed, intentional buyers; not impulsive shoppers
- •Consider purchases carefully, valuing quality and exclusivity
- •Willing to invest significantly (e.g., €100+) for fine art
- •Follow artists and galleries, read about art, visit exhibitions before purchasing
Cómo Ayuda la Marca
Sasha Gouliaev helps this persona by offering authentic, high-quality, and exclusive fine art prints deeply rooted in the world of ballet and theatre. The brand provides a direct connection to an artist with a unique, insider perspective, fulfilling their desire for meaningful, sophisticated art and exclusive pieces that resonate with their passion for culture and storytelling.
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