Buyer Persona Generado

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    Detalles del Análisis

    Negocio:AromaWorks London
    Idioma:en

    Perfil del Buyer Persona

    AromaWorks London

    Eleanor Vance is a marketing professional in her late 30s living in London. She leads a busy, demanding life but prioritizes her health, well-being, and eco-conscious living. She seeks to create a home sanctuary and integrates natural, effective self-care rituals into her daily routine to combat stress and maintain balance.

    Demografía

    Edad:30-45
    Género:Female
    Educación:University Degree
    Familia:Single
    Ingresos:Medio-Alto
    Ubicación:London, UK

    Profesión

    Rol:Marketing Professional
    Industria:Creative/Tech/Wellness
    Responsabilidades:
    • Managing demanding projects and deadlines
    • Staying updated on industry trends
    • Collaborating with cross-functional teams

    Psicografía

    Metas y Objetivos

    • Find balance and reduce stress from her busy professional life
    • Create a home that serves as a sanctuary (calm, beautiful, non-toxic)
    • Continue her journey of self-improvement and well-being

    Valores

    • Health, wellness, sustainability, and authenticity
    • Eco-conscious and ethical principles in consumption
    • Transparency in product ingredients and manufacturing

    Frustraciones

    • Feeling overwhelmed by constant demands of work and city life
    • Sensitivity to synthetic chemicals and fragrances in conventional products
    • Struggles to find time for herself and simple, effective self-care rituals

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Pinterest

    Fuentes de Información

    • Trusted wellness blogs
    • Instagram influencers
    • Online articles and blogs about mental health and mindfulness
    • Podcasts on wellness and personal development
    • Lifestyle magazines focusing on conscious living

    Hábitos de Compra

    • Is a discerning, research-driven shopper
    • Is loyal to brands transparent about ingredients and manufacturing
    • Willing to pay more for products that enhance her quality of life and align with her values
    • Discovers new brands through trusted recommendations

    Cómo Ayuda la Marca

    Descripción:

    AromaWorks London provides Eleanor with natural, pure essential oil products that offer safe and effective stress management and mood enhancement, aligning perfectly with her eco-conscious values. The elegant products help her create a home sanctuary and integrate simple, accessible rituals into her busy day, ensuring she finds moments of calm without worry of synthetic ingredients.

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