Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Cristian Moretti
Stephen is a style-conscious professional, aged 28-45, living in North America. He's aspirational and seeks to enhance his personal image with sophisticated, Italian-inspired fashion. He values looking put-together and confident without the high price tag of genuine luxury, often struggling to find quality within his budget.
Demografía
Profesión
- •Building client relationships
- •Meeting sales targets
- •Representing the company professionally
Psicografía
Metas y Objetivos
- •To elevate his personal style and feel more confident in his professional and social life
- •To build a versatile wardrobe that looks expensive and stylish without a high price tag
Valores
- •Appearance, style, and the image of success
- •Sophistication, confidence, and being put-together
- •Value for money (looking luxurious without the luxury price)
Frustraciones
- •Genuine luxury brands are financially out of reach
- •Struggles to differentiate between genuine quality and good marketing
- •Often disappointed by online purchases not meeting expectations (poor fit, low-quality materials)
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Mainstream style influencers
- •YouTube for style advice
- •Slick online advertising
Hábitos de Compra
- •Online shopper
- •Influenced by targeted ads on social media and search engines
- •Value-driven buyer who responds to sales and promotions
- •Responds to promises of 'premium' for less
Cómo Ayuda la Marca
Cristian Moretti helps Stephen achieve his desired sophisticated and confident image by offering Italian-inspired fashion that looks luxurious at an accessible price point. This allows him to elevate his style and feel good about his appearance without overspending, fulfilling his aspiration for a refined look.
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