Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Revers Boisé
Alexandre is a professional in his 30s-40s, based in a major French city, who deeply integrates racket sports into his active and social life. He's not just a player but an enthusiast who values authenticity, quality, and sustainable practices in his purchases. He looks for brands that not only align with his sophisticated style but also resonate with his passion for the sport's culture and community, differentiating himself from mainstream trends.
Demografía
Profesión
- •Strategic decision-making
- •Managing projects or clients
- •Staying updated on industry trends
Psicografía
Metas y Objetivos
- •To find apparel that reflects his identity as a modern racket sports enthusiast—stylish enough for a post-match drink, but authentic to the sport's culture
- •To feel part of a community that shares his passion, moving away from the mass-market feel of global sportswear brands
Valores
- •Authenticity, quality craftsmanship, and sustainability
- •Subtlety and understated style over flashy logos
- •Community and social connection
- •Self-expression and belonging
Frustraciones
- •Most sportswear is dominated by a few major brands, making it hard to stand out
- •Large brands focus too much on professional athletes and performance, ignoring the culture and lifestyle of the amateur player
- •Struggles to find clothes that are both technically suitable for playing and stylish enough to wear off the court
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Niche sports blogs and online communities
- •Influencers in racket sports (non-pro)
- •Specialized online retailers
- •Brand 'About Us' pages for authenticity and values
Hábitos de Compra
- •Investigates brand's story and values (e.g., sustainability)
- •Willing to pay a premium for quality, design, and brand alignment
- •Prefers niche, authentic brands over mass-market
- •Likely to purchase online directly from brand websites or specialized retailers
Cómo Ayuda la Marca
Revers Boisé provides Alexandre with high-quality, eco-conscious apparel that perfectly blends functionality for racket sports with sophisticated, understated style for everyday wear. It helps him express his authentic identity as a passionate amateur player and connects him to an exclusive community that shares his values, making him feel seen and understood in a way mass-market brands cannot.
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