Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Frescobol 1946
    Idioma:en

    Perfil del Buyer Persona

    Frescobol 1946

    Alex is an urban professional who values quality, design, and authentic experiences. He seeks out premium, durable products that enhance his active and social lifestyle, especially during his frequent travels to coastal destinations. Frescobol 1946 offers him stylish, handcrafted beach equipment that aligns with his appreciation for heritage and refined leisure.

    Demografía

    Edad:30-45 years old
    Género:Male
    Educación:University Degree (e.g., Master's)
    Familia:Single or in a relationship, no children
    Ingresos:Alto
    Ubicación:Global, urban, with coastal travel

    Profesión

    Rol:Creative Professional / Entrepreneur
    Industria:Creative Industries, Consulting, Technology
    Responsabilidades:
    • Leading projects in design, architecture, or technology
    • Developing business strategies
    • Managing client relationships
    • Innovation and problem-solving

    Psicografía

    Metas y Objetivos

    • To make the most of his leisure time and vacations
    • To stay active and healthy in a fun, engaging way
    • To own well-designed, functional products that reflect his personal style and values

    Valores

    • Quality over Quantity
    • Authenticity & Heritage
    • Aesthetic & Design
    • Well-being and social connection

    Frustraciones

    • Prevalence of cheap, plastic, and disposable products
    • Difficulty finding sports equipment that is both high-performance and aesthetically pleasing
    • Generic, mass-market products that lack personal touch

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Facebook
    • Travel & Lifestyle blogs/platforms

    Fuentes de Información

    • Travel and lifestyle blogs/magazines
    • Design and luxury product reviews
    • Direct brand websites

    Hábitos de Compra

    • Invests in durable, high-quality products
    • Researches brand values and story
    • Prioritizes design and aesthetics
    • Willing to pay a premium for authenticity and craftsmanship

    Cómo Ayuda la Marca

    Descripción:

    Frescobol 1946 provides Alex with durable, handcrafted, and aesthetically pleasing beach rackets that perfectly align with his values of quality, design, and authentic experiences. It offers a stylish alternative to mass-produced items, enabling him to fully enjoy his leisure time and connect with others through an active, elegant game that reflects his sophisticated lifestyle.

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