Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Trailsclothing.com
    Idioma:en

    Perfil del Buyer Persona

    Trailsclothing.com

    The American Original is a proud, hardworking individual who deeply values patriotism, American craftsmanship, and the spirit of rock and roll and country music. He seeks authenticity in all aspects of his life, from his music to his clothing, and is committed to supporting local businesses and American manufacturing. He is looking for durable, comfortable apparel that reflects his identity and values, allowing him to express his heritage and musical passion.

    Demografía

    Edad:40
    Género:Male
    Educación:High School Diploma
    Familia:Married with children
    Ingresos:Medio
    Ubicación:Rural/Suburban USA (e.g., Midwest or South)

    Profesión

    Rol:Construction Manager
    Industria:Construction
    Responsabilidades:
    • Overseeing construction projects
    • Managing teams and resources
    • Ensuring project quality and safety standards

    Psicografía

    Metas y Objetivos

    • Find clothing that authentically reflects his identity and values
    • Support American manufacturing and local economies
    • Wear durable, comfortable apparel for everyday life and music events
    • Express his passion for country and rock & roll music

    Valores

    • Patriotism and American heritage
    • Authenticity and quality craftsmanship
    • Self-expression through music and style
    • Supporting local and domestic businesses over mass production
    • Freedom and a free-spirited lifestyle

    Frustraciones

    • Difficulty finding genuinely American-made, high-quality clothing
    • Prevalence of fast fashion and overseas manufacturing
    • Lack of apparel that truly represents his niche interests in music culture
    • Distrust of brands that don't prioritize ethical or local production

    Comportamiento Online

    Redes Sociales

    • Facebook (for groups and communities)
    • YouTube (for music content and documentaries)

    Fuentes de Información

    • Music forums and fan communities (classic rock, country)
    • Websites and blogs dedicated to American-made goods
    • Email newsletters from favored brands
    • Word-of-mouth recommendations

    Hábitos de Compra

    • Prioritizes brand story and 'Made in USA' label over lowest price
    • Conducts research on product origin and company values
    • Is a loyal customer once a brand aligns with his values
    • Prefers to purchase directly from ethical, local businesses

    Cómo Ayuda la Marca

    Descripción:

    Trailsclothing.com directly serves the American Original by providing authentic, American-made apparel that celebrates country and rock culture. The brand's messaging reinforces his values, making him feel good about his purchases and allowing him to express his identity, support the American economy, and feel part of a like-minded community.

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