Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
qikbay
This persona is typically an elderly individual (55+) with low technical proficiency, often seeking quick solutions to immediate, frustrating computer problems. They value security and peace of mind, but are easily overwhelmed by technology and susceptible to high-pressure sales tactics due to their limited digital literacy.
Demografía
Profesión
- •Managing daily household tasks
- •Staying connected with family and friends
- •Light computer use for personal tasks
Psicografía
Metas y Objetivos
- •Solve an immediate, frustrating technical problem
- •Achieve peace of mind regarding their technology
- •Feel protected from online threats and malware
Valores
- •Security and safety
- •Reliability and stability
- •Technology that 'just works' without hassle
Frustraciones
- •Feeling overwhelmed by technology and technical jargon
- •Not knowing who to trust for legitimate technical support
- •Fear of losing personal data or being victims of cyber attacks
- •Struggling to set up and maintain their own devices
Comportamiento Online
Redes Sociales
- •Limited or non-existent active engagement (passive consumption)
Fuentes de Información
- •Search engine results (unverified)
- •Online advertisements (unverified)
- •Direct phone calls to perceived support lines
Hábitos de Compra
- •Impulsive purchases under pressure, driven by fear of technical issues
- •Buys expensive, long-term 'support plans' for perceived security
- •Does not verify legitimacy of vendors or services thoroughly
- •Susceptible to high-pressure sales tactics
Cómo Ayuda la Marca
Qikbay positions itself to help this persona by offering seemingly comprehensive technical support and extended protection plans for their electronic devices, promising to resolve immediate technical issues and provide ongoing security and peace of mind, thus exploiting their vulnerability and lack of technical knowledge.
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