Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
OptiStyles.com
This persona represents a budget-conscious individual, often a parent, who actively seeks affordable solutions for essential family needs, such as prescription eyewear. They are attracted by the promise of significant savings online but are ultimately met with profound disappointment and frustration due to unreliable service, highlighting a significant disconnect between brand promise and reality.
Demografía
Profesión
- •Managing household expenses
- •Seeking value for family purchases
- •Ensuring family's essential needs are met affordably
Psicografía
Metas y Objetivos
- •Acquire necessary prescription eyewear for their family that is both functional and stylish, but at the lowest possible price
- •Avoid the high costs associated with traditional brick-and-mortar opticians
Valores
- •Frugality
- •Resourcefulness
- •Practicality
- •Finding smart solutions to save money without compromising family needs
- •Discovering a good deal
Frustraciones
- •The high cost of prescription glasses and contact lenses, which strains the family budget
- •Dealing with an unreliable company after being attracted by prices
- •Lack of communication, financial loss after paying for unfulfilled orders, and immense frustration from unresolved issues
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Brand websites (initially)
- •Social media ads (initially)
- •Customer reviews (Trustpilot, BBB - for validation or caution)
Hábitos de Compra
- •Actively search for discounts, coupon codes, and the best possible prices
- •Initially trust a professionally designed website and clear pricing
- •Will rigorously check third-party reviews (like BBB and Trustpilot) before trusting a new online store again
Cómo Ayuda la Marca
OptiStyles.com theoretically aims to help the Frustrated Value-Seeker by offering an affordable and accessible alternative for prescription eyewear, meeting their initial goal of acquiring necessary and stylish glasses for their family at the lowest possible price.
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