Buyer Persona Generado

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    Detalles del Análisis

    Negocio:popbeachclub.com
    Idioma:en

    Perfil del Buyer Persona

    popbeachclub.com

    The Conscious Afropolitan is a discerning individual living in Lagos, seeking exclusive, authentic escapes from city life. They value community, cultural richness, and sustainability, and are willing to invest in unique experiences that align with their ethical and social values, rather than just conventional luxury.

    Demografía

    Edad:28-45
    Género:Female and Male
    Educación:University Degree or Higher
    Familia:Varied
    Ingresos:High, over $100,000 annually
    Ubicación:Lagos, Nigeria (affluent areas) and International

    Profesión

    Rol:Creative Professional or Entrepreneur
    Industria:Creative Arts, Tech, Entrepreneurship, Lifestyle
    Responsabilidades:
    • Leading projects
    • Managing teams
    • Networking
    • Strategic planning
    • Innovation

    Psicografía

    Metas y Objetivos

    • Find a serene and inspiring escape from Lagos pressures
    • Relax and recharge creativity
    • Connect with nature and a curated community
    • Seek unique, memorable experiences

    Valores

    • Exclusivity, privacy, and authenticity over mainstream luxury
    • Community and networking with like-minded individuals
    • Social and environmental consciousness
    • Art, culture, and design

    Frustraciones

    • Stress, noise, and hustle of Lagos city life
    • Difficulty finding a tranquil space with stimulating social interaction
    • Time-poor, needing efficient and seamless getaways
    • Logistical challenges of reaching remote, exclusive locations

    Comportamiento Online

    Redes Sociales

    • Instagram
    • WhatsApp (exclusive groups)

    Fuentes de Información

    • Lifestyle and travel blogs
    • Peer recommendations
    • Blogger reviews
    • Exclusive invitations

    Hábitos de Compra

    • Value-driven purchases, justifying high cost for unique experiences
    • Plan experiences in advance rather than impulsive bookings
    • Influenced by trusted sources and peer reviews
    • Prioritize unique experiences and community over conventional luxury

    Cómo Ayuda la Marca

    Descripción:

    Pop Beach Club helps 'The Conscious Afropolitan' by offering an exclusive, private sanctuary from Lagos's urban chaos, fostering a sense of community, and providing culturally rich experiences. It aligns with their values of social and environmental consciousness through its initiatives, allowing them to relax, recharge, and connect in a meaningful way.

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