Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Pentimento Music Shop
The Emo Scene Veteran is a dedicated fan of punk and emo music, typically in their late 20s to late 30s. They discovered bands like Pentimento during their formative years and maintain a strong emotional connection to the music and its subculture. They value authenticity, nostalgia, and expressing their identity through official band merchandise, preferring to support artists directly and collect tangible items that embody their cherished memories and affiliation with the scene.
Demografía
Profesión
- •Project management
- •Team collaboration
- •Daily task execution
Psicografía
Metas y Objetivos
- •To support the bands they love financially so they can continue to make music
- •To express their identity and taste through their clothing and music collection
- •To feel a connection to a community and a specific moment in their lives defined by this music
- •To collect physical media (especially vinyl) as a more meaningful way to experience music
Valores
- •Authenticity
- •Emotional honesty
- •Nostalgia
- •Community
- •Direct artist support
- •Tangible connection to music
Frustraciones
- •Their favorite bands being inactive or broken up
- •Feeling disconnected from the current mainstream music landscape
- •Finding high-quality, authentic merchandise from the bands that defined their youth
- •The impersonal nature of music streaming
Comportamiento Online
Redes Sociales
- •Reddit (r/poppunkers, r/emo)
Fuentes de Información
- •Niche online communities
- •Music forums
- •Band and record label social media accounts
Hábitos de Compra
- •Informed, loyal customers
- •Purchases driven by emotional connection and nostalgia, not impulse
- •Willing to wait for specific items to be restocked
- •Likely to purchase new designs or vinyl variants
Cómo Ayuda la Marca
Pentimento Music Shop acts as a direct and trusted bridge between the fan and the artist, ensuring their money goes toward supporting the music. It provides tangible products (vinyl, apparel) that serve as physical representations of their identity and cherished memories, fostering a sense of community and helping keep the band's legacy alive.
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