Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
PEGANT
The Tech-Savvy Professional is an urban individual (25-50) who relies heavily on electronic devices for work and leisure. They value efficiency, organization, and reliability in their tech ecosystem. This persona actively seeks practical, safe, and integrated solutions to manage their multiple gadgets, whether at home, in the office, or while traveling.
Demografía
Edad:25-50
Género:Balanced
Educación:Bachelor's Degree or Higher
Familia:Professional, focused on career and lifestyle
Ingresos:Medio-Alto
Ubicación:Urban centers in the UAE (e.g., Dubai, Abu Dhabi)
Profesión
Rol:Tech-Savvy Professional / Remote Worker / Consultant
Industria:Technology / Professional Services
Responsabilidades:
- •Managing projects and workflows efficiently with technology
- •Staying updated with the latest tech advancements
- •Ensuring seamless connectivity and productivity across devices
Psicografía
Metas y Objetivos
- •To maintain a tidy and efficient home and office workspace, free of cable clutter
- •To charge multiple devices (phone, laptop, tablet, headphones) simultaneously and quickly
- •To protect their expensive electronics from power surges or damage
- •To travel internationally without worrying about plug compatibility or carrying multiple chargers
Valores
- •Efficiency, organization, reliability, and safety
- •Seamless technology experience
- •Smart and practical solutions
Frustraciones
- •I don't have enough wall outlets for all my gadgets.
- •My desk is a mess of tangled cables and chargers.
- •I'm worried that a cheap charger could damage my new phone or laptop.
- •I can never find the right plug adapter when I travel.
- •My devices charge too slowly, and I'm often running low on battery.
Comportamiento Online
Redes Sociales
- •Tech Forums/Blogs
Fuentes de Información
- •E-commerce product pages
- •Customer reviews
- •Tech blogs and news sites
- •Product specifications
Hábitos de Compra
- •Research extensively before purchase
- •Compare features and prices
- •Prioritize quality, safety, and functionality
- •Shop on major e-commerce platforms (e.g., Amazon.ae, specialized electronics retailers)
Cómo Ayuda la Marca
Descripción:
PEGANT directly addresses the challenges of the 'Tech-Savvy Professional' by offering multi-functional power solutions that provide convenience, organization, and safety. Their products ensure efficient charging, protect valuable electronics, and simplify tech management at home, office, and during travel.
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