Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Pa's in Aksie
He is a father living in Fairland, South Africa, who deeply values family time, community involvement, and mutual support among peers. He actively seeks opportunities to connect with other fathers, find camaraderie, and create lasting memories with his children, all while contributing positively to his local community.
Demografía
Edad:30-55 years old
Género:Male
Educación:University Degree
Familia:Married with children
Ingresos:Medio-Alto
Ubicación:Fairland, South Africa
Profesión
Rol:Professional/Manager
Industria:Various
Responsabilidades:
- •Manage professional responsibilities
- •Provide for family
- •Actively participate in community activities
Psicografía
Metas y Objetivos
- •Be a present and involved father
- •Connect with other like-minded fathers
- •Find support and share parenting experiences
- •Create lasting memories with children
- •Contribute positively to the local community
Valores
- •Strong family values
- •Quality time with children
- •Community spirit and local engagement
- •Mutual support and mentorship
- •Sense of belonging
Frustraciones
- •Feeling isolated in fatherhood
- •Balancing work and family life
- •Lack of a strong male support network
- •Finding appropriate activities for quality family time
- •Pressure to be a 'good head of the household'
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Local community news portals
- •School newsletters (Fairland Primary School)
- •Word-of-mouth from other parents
- •Local event listings
Hábitos de Compra
- •Willing to pay for memberships and event tickets that offer value in terms of community and family experiences
- •Values experiences and community over luxury goods
- •Pragmatic consumer
Cómo Ayuda la Marca
Descripción:
Pa's in Aksie directly addresses this persona's core needs by providing a dedicated platform for fathers to connect, find support, engage in meaningful family activities, and contribute to their local community. It helps him combat feelings of isolation, balance family and work, and reinforces his identity as a supportive and involved father.
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