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    Detalles del Análisis

    Negocio:Roy Dean Academy
    Idioma:en

    Perfil del Buyer Persona

    Roy Dean Academy

    The Martial Scholar is a dedicated Brazilian Jiu-Jitsu practitioner who views martial arts as a path to lifelong learning and self-improvement. He values deep technical understanding and intellectual rigor over mere competition, seeking structured and efficient learning resources to enhance his BJJ journey.

    Demografía

    Edad:35
    Género:Male
    Educación:University Degree
    Familia:Married
    Ingresos:Medio-Alto
    Ubicación:Global (primarily North America and Europe)

    Profesión

    Rol:IT Professional
    Industria:Information Technology
    Responsabilidades:
    • Managing complex projects
    • Analyzing and solving technical problems
    • Continuous learning and skill development in his field

    Psicografía

    Metas y Objetivos

    • Achieve true technical mastery and deep conceptual understanding of BJJ
    • Progress through BJJ belts with confidence and a solid foundation
    • Build a sustainable, injury-minimizing BJJ game for lifelong practice
    • Engage in lifelong learning and self-improvement through martial arts

    Valores

    • Discipline and intellectual rigor
    • Efficiency and continuous improvement
    • BJJ as 'physical chess'
    • Clear, articulate, and philosophical teaching
    • Respect for tradition and proven expertise

    Frustraciones

    • Lack of structure or chaotic instruction in BJJ training
    • Disjointed techniques and fragmented knowledge
    • Feeling stuck or having gaps in his BJJ understanding
    • Time constraints due to professional and family life
    • Overwhelmed by random BJJ techniques found online

    Comportamiento Online

    Redes Sociales

    • YouTube (for BJJ instructionals and analysis)
    • Reddit (r/bjj subreddit for discussions and reviews)
    • Specialized BJJ forums
    • Instagram (following respected BJJ instructors)

    Fuentes de Información

    • Online BJJ instructionals and courses
    • Reviews on Reddit and BJJ forums
    • Instructor's lineage and reputation
    • BJJ blogs and podcasts

    Hábitos de Compra

    • Highly informed and discerning buyer, researches extensively before purchase
    • Willing to invest in premium digital products for quality BJJ education
    • Loyal to instructors and brands that earn his trust
    • Prefers structured, high-quality content over free, disorganized resources
    • Not an impulse buyer; purchases are deliberate investments in his education

    Cómo Ayuda la Marca

    Descripción:

    The Roy Dean Academy provides 'The Martial Scholar' with the structured, conceptual, and high-quality BJJ curriculum he seeks. Its 'Crystal Clear Instruction' directly addresses his frustration with disorganized learning, while the 'Discover Who You Are' philosophy aligns with his goal of self-improvement. The professional aesthetic and Roy Dean's articulate demeanor build the trust and authority he values in an instructor, allowing him to supplement his training at his own pace and achieve mastery.

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