Buyer Persona Generado
Aquí tienes tu buyer persona personalizado generado con IA
Detalles del Análisis
Perfil del Buyer Persona
Ovelis
Elena is an environmental consultant living in a major city. She values sustainability and ethics in all her purchases, but doesn't want to sacrifice professional style. She looks for brands that align with her values and offer durable, versatile clothing.
Demografía
Edad:34
Género:Female
Educación:Master's Degree in Environmental Sciences
Familia:Single, no children
Ingresos:Medio-Alto
Ubicación:Madrid, Spain
Profesión
Rol:Sustainability Consultant / Founder of her own consultancy
Industria:Environmental and Corporate Consulting
Responsabilidades:
- •Advising companies on implementing sustainable practices
- •Conducting environmental impact audits
- •Developing corporate social responsibility strategies
Psicografía
Metas y Objetivos
- •Grow her consulting business and generate a positive impact
- •Live a lifestyle consistent with her "zero-waste" values
Valores
- •Sustainability and ethical consumption
- •Quality and durability over fast fashion
- •Transparency in brand production chains
Frustraciones
- •Struggles to find workwear that is elegant and 100% sustainable
- •Distrusts brands that practice "greenwashing"
- •Has little time to thoroughly research every brand she buys from
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Blogs on sustainable fashion
- •Documentaries on the impact of the fashion industry
- •Official certifications like B-Corp or GOTS
Hábitos de Compra
- •Thoroughly researches a brand's "About Us" page
- •Is willing to pay more for a garment if she knows its origin and durability
- •Prefers to buy online directly from the brand
Cómo Ayuda la Marca
Descripción:
NaturaWear offers Elena high-quality clothing, designed for the professional woman, that is certified sustainable. This saves her time in her search and gives her confidence that her workwear perfectly aligns with her ethical and professional values.
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