Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Lost Monarch
The Discerning Professional is a modern man who values quality, longevity, and versatile clothing. He seeks to build a timeless, functional wardrobe that allows him to navigate ambiguous business casual dress codes with confidence. He is analytical and detail-oriented, appreciating transparency and craftsmanship from brands, and is tired of the offerings from mainstream, trend-focused fashion.
Demografía
Profesión
- •Designing and developing complex software solutions
- •Leading technical projects and mentoring junior developers
- •Collaborating with cross-functional teams to define project requirements
Psicografía
Metas y Objetivos
- •Build a timeless, functional, and versatile wardrobe
- •Look effortlessly polished and appropriate in any modern setting, especially the office
- •Invest in fewer, better pieces that will last for years
- •Feel confident and put-together without appearing overdressed
Valores
- •Quality craftsmanship and longevity in purchases
- •Versatility and timeless design
- •Authenticity and transparency from brands
- •Detail-oriented design and thoughtful material choice
Frustraciones
- •Ambiguity of contemporary business casual dress codes
- •Difficulty finding clothing that balances casual and formal without being too trendy
- •Dissatisfaction with mainstream brands' lack of attention to detail or focus on disposable fashion
- •Dislikes
Comportamiento Online
Redes Sociales
- •Styleforum
Fuentes de Información
- •Menswear enthusiast forums and communities
- •Blogs and articles on classic menswear, fabric quality, and timeless style
- •Brand's 'About Us' and 'Our Principles' pages
- •Newsletters from trusted style authorities or brands
Hábitos de Compra
- •Invests in fewer, higher-quality pieces rather than many disposable items
- •Willing to pay a premium for superior design, materials, and longevity
- •Prioritizes timelessness and versatility over fleeting trends
- •Researches brands and products thoroughly before making a purchase
- •Prefers to buy directly from brands that demonstrate transparency and authenticity
Cómo Ayuda la Marca
Lost Monarch directly addresses his frustrations by offering a curated collection of refined, versatile, and durable business casual clothing. The brand helps him solve the ambiguity of modern dress codes by providing quality pieces that align with his analytical appreciation for craftsmanship and authenticity, allowing him to invest wisely in a timeless wardrobe.
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