Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
GoPong
The Social Host is a young, energetic individual who loves to be the center of their social circle. They thrive on organizing unforgettable parties, tailgates, and gatherings, always looking for new ways to entertain friends and make every event memorable. They value fun and shared experiences above all, seeking out products that help them achieve their goal of being the ultimate host.
Demografía
Profesión
- •Academics or early career development
- •Organizing and coordinating social events
- •Maintaining an active social life
Psicografía
Metas y Objetivos
- •To host unforgettable parties, tailgates, and social events
- •To upgrade parties with unique and engaging games
- •To be seen as a great host and the center of their social circle
- •To find products that are conversation starters
Valores
- •Fun and entertainment
- •Social connection and friendship
- •Creating memorable experiences
- •Novelty and cleverness in products
Frustraciones
- •Dull or boring parties
- •Flimsy products that break after one use
- •Hassle of transporting bulky items to events
- •Lack of convenient and engaging party supplies
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Customer reviews on e-commerce sites
- •Social media trends and influencer recommendations
- •Recommendations from peers
- •Blogs and YouTube channels dedicated to party ideas and product reviews
Hábitos de Compra
- •Primarily an online shopper
- •Prone to impulse purchases for fun, novel products
- •Shops on brand websites, Amazon, Target, and Walmart
- •Influenced by product portability and convenience
Cómo Ayuda la Marca
GoPong provides The Social Host with an all-in-one source for affordable, portable, and fun party supplies. Products like foldable beer pong tables and clever hidden flasks directly solve their challenges of convenience and entertainment. GoPong empowers them to be a reliable and innovative host, ensuring their social events are "always a hit".
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