Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Kona Beach Tennis
Alex is a dedicated financial analyst in his mid-30s, residing in a bustling coastal city. His demanding professional life is balanced by an intense passion for competitive beach tennis. He views his equipment not just as tools, but as critical extensions of his ambition, constantly seeking the highest performance and technological advantage to excel in local and regional tournaments. Alex invests in quality gear that reflects his commitment and helps him achieve his personal best.
Demografía
Profesión
- •Analyzing market trends and financial data
- •Developing financial models and forecasts
- •Advising clients on investment strategies
Psicografía
Metas y Objetivos
- •To improve his ranking in local and regional beach tennis tournaments
- •To master new techniques and elevate his overall game
- •To be seen by peers as a skilled and serious competitor
- •To own equipment that reflects his skill level and ambition
Valores
- •Performance and excellence in all aspects of life
- •Quality and technology in sports equipment
- •Competition and achievement
- •Authenticity in brands that are genuinely part of the sport's culture
Frustraciones
- •Using equipment that limits his potential or doesn't match his playing style
- •Equipment that fails or breaks during practice or matches
- •Feeling that his gear is holding him back from victory
- •Dealing with unresponsive customer service after investing in a premium product
Comportamiento Online
Redes Sociales
- •Instagram (following professional players, brands, tournament news)
- •Facebook Groups (for local matches and gear discussions)
- •WhatsApp (for local matches and gear discussions)
Fuentes de Información
- •YouTube (for racket reviews and match highlights)
- •Professional athlete endorsements
- •Technical specifications and comparisons of sports equipment
Hábitos de Compra
- •Reads reviews and watches video analyses before buying
- •Compares technical specifications of different rackets
- •Influenced by what professional players use
- •Is brand-loyal if performance and quality are consistently delivered
Cómo Ayuda la Marca
Kona Beach Tennis directly addresses Alex's core needs by providing him with technologically advanced, high-performance rackets and gear designed for competitive advantage. The brand's focus on quality, cutting-edge materials, and its origin from experienced athletes align perfectly with Alex's values of authenticity and excellence, while solving the frustration of unreliable equipment, solidifying his identity as a serious, 'demanding athlete'.
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