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Detalles del Análisis
Perfil del Buyer Persona
Yogis on Roadtrip
Amelie is an aspiring yoga teacher and entrepreneur, aged between 25 and 45, primarily based in French-speaking countries. She has completed her yoga teacher training and is passionate about transforming her love for yoga into a sustainable and profitable business. She values authenticity, community, and personal growth, but often feels overwhelmed by the business and marketing aspects of her new career.
Demografía
Profesión
- •Building a personal brand as a yoga instructor
- •Attracting and retaining yoga students
- •Developing and marketing yoga classes or workshops
- •Learning business and marketing strategies for the wellness industry
Psicografía
Metas y Objetivos
- •Transform passion for yoga into a sustainable and profitable business
- •Find a niche and attract ideal students
- •Achieve financial independence through her yoga practice
- •Integrate wellness, travel, and entrepreneurship into her lifestyle
Valores
- •Authenticity and genuine connection
- •Community and peer support
- •Personal and professional growth
- •Entrepreneurship and self-sufficiency
- •Sustainability in business practices
Frustraciones
- •Lack of business and marketing knowledge for yoga teachers
- •Struggling to find clients and price services effectively
- •Feeling isolated after initial yoga teacher training
- •Navigating technical aspects of online business and platforms
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Blogs on yoga business and marketing
- •YouTube channels for business tips
- •Online courses and training programs
- •Professional communities and forums
Hábitos de Compra
- •Invests in digital products and services for professional development
- •Prioritizes practical, actionable steps for business growth
- •Seeks communities that offer peer support and mentorship
- •Researches thoroughly before investing in new tools or training
Cómo Ayuda la Marca
Yogis on Roadtrip helps Amelie by providing essential education, a supportive community, and practical tools specifically designed for female yoga entrepreneurs. This allows her to overcome her business and marketing challenges, gain confidence, and successfully build a sustainable and authentic career in the wellness industry.
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