Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Official – angadsinghofficial.com
    Idioma:en

    Perfil del Buyer Persona

    Official – angadsinghofficial.com

    Priya is a professional woman, often part of the Indian diaspora in a major global city. She deeply values her cultural heritage but expresses it with a modern aesthetic, seeking authenticity and craftsmanship over mass-produced luxury. For her wedding, she desires an outfit that tells a story, blending tradition with contemporary style, and feels like a true heirloom.

    Demografía

    Edad:26-35 years old
    Género:Female
    Educación:University degree (e.g., Finance, Law, Tech, Arts)
    Familia:Engaged, planning wedding
    Ingresos:High household income ($5,000 - $15,000+ for bridal trousseau)
    Ubicación:Major global city (e.g., London, New York, Toronto, Dubai) or Tier-1 Indian city (e.g., Delhi, Mumbai)

    Profesión

    Rol:Professional in Tech, Finance, or Law / Creative Entrepreneur
    Industria:Various (e.g., Technology, Finance, Legal, Creative)
    Responsabilidades:
    • Managing projects and teams
    • Strategic planning
    • Innovating solutions

    Psicografía

    Metas y Objetivos

    • To look and feel uniquely beautiful and regal on her wedding day
    • To honor her family's traditions while staying true to her contemporary personal style
    • To own a wedding outfit that feels like a future heirloom

    Valores

    • Cultural heritage and authenticity
    • Craftsmanship and intricate detailing
    • Storytelling and meaningful design
    • Quality and longevity over trends

    Frustraciones

    • Finding a bridal outfit that is both deeply traditional and stylishly modern without being overly 'bling'
    • Logistical challenges of ordering a custom outfit from India while living abroad (communication, delays, accuracy)
    • Fear of receiving a product that doesn't match her vision or expectations

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Pinterest

    Fuentes de Información

    • High-end designers' Instagram profiles
    • Wedding blogs and portals (e.g., WedMeGood)
    • Reddit threads (e.g., r/DesiWeddings) for candid reviews and advice
    • Real-bride photos and reviews

    Hábitos de Compra

    • Spends months researching and curating her wedding look
    • Follows high-end designers and wedding influencers
    • Relies on reviews and real-bride photos
    • Is swayed by a powerful brand story and narrative
    • Uses WhatsApp for direct communication with vendors

    Cómo Ayuda la Marca

    Descripción:

    Angad Singh Official offers Priya a sophisticated blend of rich, historical Indian embroidery with modern silhouettes, providing an authentic and meaningful wedding outfit that reflects her identity as a globally-minded individual deeply connected to her Indian heritage. The brand's narrative of reviving Punjabi and Sikh heritage directly answers her desire for a unique, heirloom-quality piece that allows her to feel like a 'power bride' on her special day.

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