Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Bodegas Ca'n Vidalet
Alex, a professional aged 35-55, resides in a European city and frequently travels, seeking authentic experiences beyond typical tourism. They possess a comfortable income and value quality and unique stories, aligning with their appreciation for fine food, wine, and cultural immersion.
Demografía
Profesión
- •Professional duties related to their industry
Psicografía
Metas y Objetivos
- •To have a memorable and authentic holiday experience in Mallorca that goes beyond the beach
- •To discover and enjoy high-quality local products (wine, spirits, food) that they can't easily find back home
Valores
- •Authenticity
- •Craftsmanship
- •Sustainability
- •Life-long learning
- •Supporting family-run businesses
Frustraciones
- •Finding authentic local experiences and avoiding tourist traps
- •Feeling overwhelmed by choice and wanting curated, reliable recommendations
- •Wants to learn about wine in an accessible, unpretentious environment
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Travel blogs
- •TripAdvisor
- •Google Maps
- •Word-of-mouth recommendations
- •Reputable travel or lifestyle magazines
Hábitos de Compra
- •Reads reviews before purchasing
- •Will spend on products and experiences perceived as high-value and meaningful
- •Likely to buy several bottles of wine or gin at the cellar door as a souvenir or gift
Cómo Ayuda la Marca
Bodegas Ca'n Vidalet offers Alex the authentic, sensory experience they crave through its guided tours and tastings in a beautiful, natural location. It solves their challenge of finding trustworthy activities with strong positive reviews and alignment with their values of tradition, innovation, and sustainability. The welcoming and educational approach makes learning accessible, and the products become tangible memories of their unique Mallorcan holiday.
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