Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Coco Shoes Tasmania
The Discerning Stylist is a sophisticated woman who values quality, timeless style, and meticulous craftsmanship. She leads a busy, established lifestyle and seeks unique, comfortable, and durable luxury footwear and accessories that reflect her personal elegance. She finds mainstream options lacking and relies on curated boutiques to align with her refined taste.
Demografía
Profesión
- •Overseeing strategic decisions
- •Managing projects or teams
- •Engaging in high-level networking
Psicografía
Metas y Objetivos
- •Build a cohesive and lasting wardrobe that reflects her personal style and sophistication
- •Feel confident, elegant, and comfortable in her daily life, whether at work, social events, or traveling
Valores
- •Quality over quantity
- •Timeless style over fast fashion
- •Craftsmanship over mass production
- •Comfort and durability
- •Sustainable and ethical production
Frustraciones
- •Scarcity of high-quality, stylish, and comfortable footwear in mainstream retail
- •Difficulty finding shoes that are both beautiful and practical for all-day wear
- •Disappointment with the poor quality and short lifespan of mass-market shoes
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Blogs about fashion and travel
- •High-end fashion magazines
- •Brand websites and lookbooks
- •Customer reviews and testimonials
Hábitos de Compra
- •Researches brands and values expert recommendations
- •Appreciates the value of a good investment over low prices
- •Enjoys both in-store and online shopping, valuing a curated boutique experience
- •Prefers to buy from brands that align with her values of quality and timelessness
Cómo Ayuda la Marca
Coco Shoes Tasmania serves as her trusted curator for luxury footwear. The brand helps her by offering a carefully selected collection of high-quality European and Australian brands that are unavailable in mainstream stores, ensuring quality, comfort, and durability. This aligns perfectly with her timeless style and conscious consumption values, all backed by expert and personal service.
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