Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Newell Paddleboards
The Adventurous Family Planner is typically a Canadian or US-based individual, aged 30-45, with a middle to upper-middle income. They prioritize quality family time and outdoor experiences, often with young children and pets. They seek durable, value-packed gear for water sports that simplifies their adventures and aligns with their practical and family-oriented lifestyle.
Demografía
Profesión
- •Managing family finances and planning recreational activities
- •Researching and investing in quality goods for the household
- •Balancing work and family life
Psicografía
Metas y Objetivos
- •Create lasting family memories through outdoor activities
- •Introduce children to nature and water sports safely
- •Invest in reliable, long-lasting gear to avoid frequent replacements
Valores
- •Quality family time and shared outdoor experiences
- •Health and wellness through active living
- •Practicality, durability, and smart investments
- •Supporting local/national businesses (a plus)
Frustraciones
- •Fear of low-quality inflatable products that break quickly
- •Difficulty with storage and transportation of large, rigid gear
- •Overwhelmed by numerous brands and technical specs in the market
- •Frustration with hidden costs and needing extra accessories
Comportamiento Online
Redes Sociales
- •Reddit (for research in niche forums)
Fuentes de Información
- •Online reviews (website, forums, product pages)
- •YouTube videos (product demos, comparisons)
- •Niche forums (e.g., r/Sup)
- •Recommendations from friends/community
Hábitos de Compra
- •Thoroughly researches products before purchase
- •Prioritizes strong warranty and positive customer service reviews
- •Values all-inclusive packages
- •Willing to pay for quality and durability but is budget-conscious
Cómo Ayuda la Marca
Newell Paddleboards empowers The Adventurous Family Planner to create lasting memories by offering high-quality, durable, and all-inclusive inflatable paddleboards backed by a lifetime warranty and outstanding customer service, eliminating concerns about quality, hidden costs, and storage.
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