Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Moon Morris
This persona is a student or young professional who is budget-conscious but wants to maintain a stylish wardrobe. They are driven by deals and discounts, valuing convenience and the ability to find various trendy styles in one place. Their goal is to build a versatile wardrobe without overspending, staying updated with current fashion trends.
Demografía
Profesión
- •Managing personal finances
- •Staying updated with trends
- •Pursuing career development
Psicografía
Metas y Objetivos
- •Build a versatile wardrobe that fits their lifestyle without overspending
- •Keep up with current fashion trends and feel confident in their appearance
Valores
- •Looking trendy and put-together
- •Price-sensitivity and good deals
- •Convenience and variety in shopping
- •Aspirational interest in travel and cosmopolitan style
- •Aesthetics and modern looks
Frustraciones
- •Finding affordable clothing that is also of acceptable quality
- •Wary of online scams
- •Frustrated by slow shipping or difficult return processes
- •Lack of transparency and trust in online brands
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Targeted ads on social media or search engines
- •Bargain-hunting forums
- •Deal-aggregator sites
- •Visuals and product images
Hábitos de Compra
- •Opportunistic online shopper
- •Drawn to sites through targeted ads
- •Compares prices extensively
- •Heavily influenced by visuals
- •Considers return policy as a factor
- •Primarily motivated by deals and discounts
Cómo Ayuda la Marca
Moon Morris appeals to this persona by offering a curated selection of trendy and affordable clothing, allowing them to emulate fashionable looks without a high financial commitment. The brand aggregates various styles under different labels, which simplifies the shopping experience for someone looking for variety.
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