Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Martha Beautys
Elena is a sophisticated woman who values quality, elegance, and exclusivity in her personal style. She seeks high-end beauty and fashion accessories that not only enhance her image but also offer tangible benefits. She enjoys indulging in luxury items that reflect her refined taste and contribute to her overall sense of well-being and confidence.
Demografía
Edad:38
Género:Female
Educación:Master's Degree in Business Administration
Familia:Single, no children
Ingresos:Alto
Ubicación:Madrid, Spain
Profesión
Rol:Marketing Director
Industria:Marketing and Advertising
Responsabilidades:
- •Develop and execute marketing strategies
- •Manage brand image and public relations
- •Lead a team of marketing professionals
Psicografía
Metas y Objetivos
- •To feel confident, empowered, and beautiful in her daily life
- •To express her personal style and sophistication
- •To invest in high-quality, long-lasting items that enhance her lifestyle
- •To stay current with luxury beauty and fashion trends
Valores
- •Quality and prestige (authentic products from established luxury brands)
- •Elegance and sophistication (maintaining a polished personal image)
- •Exclusivity (seeking unique and branded items)
- •Personal care and well-being (products that offer tangible benefits)
- •Aesthetics and detail (appreciating beautiful design and craftsmanship)
Frustraciones
- •Finding authentic luxury products from reliable online sources
- •Ensuring her selections remain relevant amidst changing trends
- •Limited transparency about product origins or efficacy from some brands
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Luxury lifestyle blogs and magazines
- •Influencers specializing in high-end beauty and fashion
- •Official brand websites and product pages
- •Customer reviews and testimonials
Hábitos de Compra
- •Researches products extensively before purchase
- •Willing to pay a premium for authenticated luxury items
- •Prefers direct online purchases from trusted retailers
- •Values transparent shipping and return policies
- •Tends to be loyal to brands and retailers that consistently deliver quality
Cómo Ayuda la Marca
Descripción:
Martha Beautys offers Elena a curated selection of authentic luxury beauty and fashion products, fulfilling her desire for quality, prestige, and sophistication. It provides a reliable platform for her to confidently invest in items that enhance her personal style and well-being, ensuring a seamless and elegant shopping experience.
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