Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Make 2D
The Creative Professional is a modern individual, aged 25-40, residing in urban or suburban areas, working in creative or professional fields. She values aesthetic design, quality craftsmanship, and intentional living, often seeking analog solutions to combat digital overload. She views her tools, like notebooks, as an extension of her personal style and a means for self-expression and organization.
Demografía
Profesión
- •Staying organized and productive
- •Managing projects and tasks effectively
- •Facilitating creative expression and ideation
Psicografía
Metas y Objetivos
- •To stay organized and productive in their personal and professional lives
- •To find moments for creative expression and reflection
- •To cultivate a lifestyle that is both beautiful and meaningful
- •To purchase products that align with their values of quality and thoughtful design
Valores
- •Aesthetics & Design: Strong appreciation for minimalist, modern design and attention to detail
- •Quality & Craftsmanship: Prefers well-made, durable items; values product story, materials, and methods
- •Mindfulness & Intentionality: Seeks a balanced, organized, intentional life, uses tools to combat digital overload
- •Self-Expression: Views tools as an extension of personal brand and style
Frustraciones
- •Feels overwhelmed by digital notifications and seeks tangible, 'analog' solutions
- •Frustrated with low-quality, generic stationery that falls apart or is uninspiring
- •Struggles to find tools that are both highly functional and aesthetically pleasing
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Design, lifestyle, and stationery accounts on social media
- •Blogs and reviews before making a purchase
- •Visually-driven platforms
Hábitos de Compra
- •Not impulse buyers, but 'value' buyers, willing to pay a premium for quality, design, and function
- •Likely to become repeat customers of trusted brands
- •Purchase for themselves and as thoughtful gifts for like-minded peers
Cómo Ayuda la Marca
Make 2D offers 'The Creative Professional' beautiful, tactile notebooks that serve as an antidote to digital overload and inspire creativity. Its emphasis on high-quality materials and minimalist design validates her identity as someone who values quality, thoughtful design, and an organized, intentional life.