Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Licit Glass
The Glass Connoisseur is a discerning individual, typically a man aged 28-45, who dedicates a portion of his disposable income to his passion for high-quality, handcrafted borosilicate glass. He values authenticity, American craftsmanship, and durability, viewing his purchases as investments in functional art rather than mere smoking devices. His lifestyle is characterized by a deep engagement with his hobbies and a pursuit of knowledge within specialized communities.
Demografía
Profesión
- •Manages projects or teams
- •Applies specialized knowledge to solve complex problems
- •Contributes to strategic planning in their field
Psicografía
Metas y Objetivos
- •Own a collection of high-performance, aesthetically pleasing glass pieces that will last
- •Be knowledgeable about glassblowing techniques, artists, and industry trends
- •Invest in 'functional art' rather than just a smoking device
Valores
- •Authenticity, quality craftsmanship, and durability
- •Supporting independent artists and American-made products
- •Transparency and ethical practices in production
Frustraciones
- •Prevalence of low-quality, fragile glass imported from overseas
- •Wary of counterfeit products and struggles to find trustworthy sources
- •Anxiety about breaking expensive pieces, making him value durability and repairs
Comportamiento Online
Redes Sociales
- •Reddit (r/glassheads)
Fuentes de Información
- •Niche online communities and forums (e.g., Reddit, Grasscity)
- •Blogs and specialized media about glass art
- •Customer reviews and testimonials
- •Specialized podcasts (e.g., Licit Live Podcast)
Hábitos de Compra
- •Conducts extensive research before buying
- •Reads reviews and engages in community discussions
- •Willing to pay a premium for trusted quality and authenticity
- •Loyal to brands that demonstrate expertise and transparency
Cómo Ayuda la Marca
Licit Glass offers The Glass Connoisseur authentic, high-quality, American-made borosilicate pieces that are both durable and artistically unique. By emphasizing its expertise, transparency through initiatives like the Boro Network, and offering repair services, Licit Glass directly addresses his concerns about quality and counterfeits, while fulfilling his desire for valuable 'functional art' and engaging his passion for the craft.