Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Olga Perfume
The Savvy Scent Explorer is a budget-conscious individual, typically a student or young professional in India. They value smart shopping and confidence through fragrance but are unwilling to pay luxury prices. They actively seek high-quality, affordable alternatives to designer perfumes to build a versatile scent collection.
Demografía
Profesión
- •Studying and academic work (for students)
- •Performing entry-level tasks and learning new skills (for young professionals)
- •Managing personal finances effectively
Psicografía
Metas y Objetivos
- •To build a versatile collection of perfumes for different moods and occasions without overspending
- •To find affordable scents that closely mimic their favorite high-end fragrances
- •To experiment with different scent profiles (fresh, woody, sweet, spicy) in a low-risk, affordable way
Valores
- •Getting the most for their money (value for money)
- •Smart, pragmatic shopping
- •Confidence and self-presentation through fragrance
- •Accessibility of quality products
Frustraciones
- •The prohibitive cost of original designer perfumes
- •Disappointment with other low-cost perfumes that have poor quality or longevity
- •The risk of "blind buying" a fragrance that doesn't live up to the hype
- •Finding a balance between affordability and acceptable performance (longevity and projection)
Comportamiento Online
Redes Sociales
- •YouTube
- •Facebook groups
Fuentes de Información
- •Video reviews from fragrance influencers
- •Peer reviews and comments
- •Online fragrance communities and forums
- •Side-by-side comparison videos
Hábitos de Compra
- •Researches extensively before purchasing
- •Watches multiple video reviews and reads comments
- •Compares prices and looks for bundle offers
- •Highly susceptible to 'fear of missing out' on limited-time deals and influencer hype
Cómo Ayuda la Marca
Olga Perfume helps the Savvy Scent Explorer by offering a diverse range of high-quality, affordable fragrances inspired by luxury brands. This allows them to build a versatile scent collection that aligns with their budget and desire for confidence and sophistication, effectively solving their need for value and accessibility in the fragrance market.
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