Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Le Cuore Shoes
The "Conscious Professional" is a woman in her 30s or 40s who prioritizes quality, sustainability, and ethical production in her purchases. She seeks timeless, stylish, and comfortable footwear that reflects her individuality and supports her professional lifestyle, viewing her purchases as thoughtful investments over fast fashion trends.
Demografía
Profesión
- •Making professional presentations and attending client meetings
- •Managing projects and strategic planning
- •Maintaining a polished and confident professional appearance
- •Collaborating with diverse teams
Psicografía
Metas y Objetivos
- •Build a timeless, versatile wardrobe with high-quality staples
- •Feel confident, stylish, and comfortable throughout the day
- •Express individuality through style, avoiding fleeting trends
Valores
- •Quality over quantity ("slow fashion")
- •Sustainability and ethical production
- •Craftsmanship and durability
- •Value for money (investment in long-lasting goods)
Frustraciones
- •Fast fashion's poor quality and lack of comfort
- •Ill-fitting shoes
- •Having to choose between style and comfort
- •Difficulty finding unique, well-made shoes that match personal style
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Fashion bloggers and designers
- •Online magazines and blogs (style, design, sustainable living)
- •Authentic user-generated content
- •Expert opinions
Hábitos de Compra
- •Researches brands thoroughly before purchasing
- •Reads reviews and values transparency
- •Makes deliberate, non-impulsive purchases (investments)
- •Willing to pay more for quality and durability
Cómo Ayuda la Marca
Le Cuore Shoes offers the Conscious Professional stylish, comfortable, and high-quality footwear that perfectly aligns with her values of sustainability and craftsmanship. Their customization service solves her frustrations with ill-fitting shoes, enabling her to build a timeless, ethical wardrobe with confidence and individuality.
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