Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Olde Wood Limited®
David is a successful professional, 40-65 years old, who values authenticity, craftsmanship, and durability in his high-end home. He is financially secure and undertaking significant home renovations or custom builds, seeking unique, high-quality materials that tell a story and reflect his personal style and success, avoiding generic products.
Demografía
Profesión
- •Strategic decision-making
- •Managing teams
- •Driving business growth
Psicografía
Metas y Objetivos
- •Create a unique, beautiful, and timeless home that reflects his success and personal style
- •Undertake a major renovation or build a custom home
- •Have a comfortable and impressive home for family and friends
Valores
- •Authenticity, craftsmanship, and durability
- •Buying things that last
- •Products with a story and American-made heritage
- •Sustainability (reclaimed materials)
Frustraciones
- •Finding genuinely authentic, high-quality reclaimed wood
- •Fear of unreliable suppliers when buying unique materials online
- •Complexity of large-scale home projects requiring expert guidance
- •Justifying significant costs to ensure quality, longevity, and aesthetic value
Comportamiento Online
Redes Sociales
- •Houzz
Fuentes de Información
- •Design magazines
- •Pinterest and Houzz for inspiration
- •Customer reviews, blog posts, and forum discussions for education
Hábitos de Compra
- •Meticulous researcher before making high-involvement, low-impulse purchases
- •Requests samples and speaks with sales specialists
- •Coordinates closely with his builder or interior designer
- •Motivated by quality and product story more than just a low price
Cómo Ayuda la Marca
Olde Wood Limited® helps David by delivering authentic, high-quality reclaimed wood products that embody history and beauty, building trust through its family-owned narrative and expert customer service, and providing the expertise and customization necessary for his significant home projects. This ensures his investment translates into superior quality, longevity, and aesthetic value.
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