Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Slay a Fashion Destination
Savannah is a young, social individual focused on presenting her best self at events. She constantly seeks trendy, unique, and confidence-boosting outfits for her active social life, often triggered by upcoming events. She values self-expression and social validation, seeing fashion as a key part of her identity.
Demografía
Edad:18-29
Género:Female
Educación:Currently pursuing Higher Education or recent graduate
Familia:Single, no children
Ingresos:Medio-Bajo
Ubicación:Suburban/Urban area (e.g., Texas)
Profesión
Rol:Student or Entry-Level Professional
Industria:Education/Various (early career)
Responsabilidades:
- •Attending classes and studying
- •Engaging in social activities
- •Beginning professional career development
Psicografía
Metas y Objetivos
- •Find the perfect, on-trend outfit for an upcoming social event
- •Build a stylish wardrobe that makes her feel confident and photogenic for social media
- •Look and feel her best at social gatherings
Valores
- •Confidence
- •Self-expression
- •Social validation
- •Staying on-trend
- •Uniqueness in style
- •Looking good in photos
Frustraciones
- •Finding trendy and unique outfits without being prohibitively expensive
- •Finding clothes that fit well and look as good in person as they do online
- •Feeling stressed about 'having nothing to wear' for a specific occasion
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Fashion influencers on social media
- •Peer recommendations
- •Trendy brands that match her aesthetic
Hábitos de Compra
- •Planned 'occasion-based' shopper, triggered by events
- •Highly influenced by social media (Instagram, TikTok)
- •Follows fashion influencers for style inspiration
- •Likely an impulse buyer for trendy 'must-have' items
- •Looks for good fit and appearance both online and in person
Cómo Ayuda la Marca
Descripción:
Slay a Fashion Destination helps Savannah by providing unique, event-ready outfits that make her feel confident and stylish, curating trends to save her time, and fostering a community that aligns with her desire for self-expression and social validation.
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