Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Latotal – latotal.cl
Ana is a budget-conscious Chilean homeowner in her 30s-50s who prioritizes practicality, functionality, and cleanliness in her living space. She aims to create a comfortable and stylish home for her family without major renovations, constantly seeking affordable and quick solutions to everyday household challenges.
Demografía
Profesión
- •Maintaining a clean and organized home
- •Managing household budget and purchases
- •Creating a comfortable environment for her family
- •Researching and implementing home improvement solutions
Psicografía
Metas y Objetivos
- •Maintain and improve her living space to make it more comfortable, organized, and stylish for her family
- •Solve common household issues with simple, affordable, and quick solutions
Valores
- •Practicality, functionality, and cleanliness in her home
- •Good value and smart shopping
- •Comfort and emotional stability (home as a source of pride)
- •Sustainability (emerging interest)
Frustraciones
- •Budget limitations
- •Lack of time for complex DIY projects or major renovations
- •Products not matching online descriptions
- •Slow delivery
- •Finding durable products that can withstand daily life with kids or pets
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Customer reviews (Judge.me, social media comments)
- •Home decor and lifestyle pages/blogs
- •Google search for specific products
Hábitos de Compra
- •Reads customer reviews carefully before buying
- •Motivated by discounts and special offers
- •Pays close attention to product quality, fit, and durability
- •Seeks quick, practical solutions
Cómo Ayuda la Marca
Latotal.cl helps Ana by providing an affordable, modern, and practical selection of home goods. It enables her to create a comfortable and stylish home on a budget with detailed product descriptions and extensive customer reviews for informed purchases. Fast shipping and functional problem-solvers directly address her daily challenges and frustrations.
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