Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Kurtiwala
Priya is a middle to upper-middle-income woman, likely a working professional or homemaker, who seeks comfortable, stylish, and versatile ethnic wear for various daily settings. She values her cultural heritage and authentic products, looking for timeless style that blends tradition with contemporary fashion while prioritizing comfort and good value.
Demografía
Profesión
- •Managing her wardrobe for various daily settings
- •Making informed purchasing decisions for value and style
- •Balancing work/personal life (if working professional) or managing household (if homemaker)
Psicografía
Metas y Objetivos
- •Find comfortable, stylish, and versatile ethnic wear suitable for daily activities, casual outings, work-from-home, or even semi-formal/festive occasions
- •Look presentable and feel good without compromising on comfort
- •Effortlessly blend tradition with contemporary fashion
Valores
- •Comfort, practicality, and timeless style
- •Cultural heritage and authenticity in ethnic wear
- •Good quality for the price and ease of shopping
- •Transparency and good customer service (like easy returns)
Frustraciones
- •Struggles to find ethnic wear that is both fashionable and genuinely comfortable for all-day wear
- •Inconsistent sizing or poor material quality when shopping online
- •Concerns about difficult return processes or misleading product descriptions from online retailers
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Major e-commerce platforms (Flipkart, Shopsy)
- •Customer reviews on e-commerce platforms
- •Product images and descriptions on e-commerce sites
Hábitos de Compra
- •Browses major e-commerce platforms, comparing prices and reading customer reviews
- •Attracted to sales and discounts
- •May join email lists for exclusive offers
- •Prioritizes value, comfort, and culturally inspired fashion
- •Discovers products through direct searches or browsing categories on marketplaces
Cómo Ayuda la Marca
Kurtiwala addresses Priya's needs by offering comfortable, authentic, and affordable cotton Kurtis and Kurta sets suitable for daily wear and festive occasions. Its focus on cultural heritage and authenticity, coupled with an 'Easy Return Available' policy, builds trust and provides her with a reliable source for ethnic fashion that aligns with her values and lifestyle, saving her time and effort in finding suitable clothing.