Buyer Persona Generado
Aquí tienes tu buyer persona personalizado generado con IA
Detalles del Análisis
Perfil del Buyer Persona
Kowani
The Pragmatic Shopper is an adult consumer who prioritizes functionality, simplicity, and value when purchasing everyday accessories. They seek efficient online shopping experiences to acquire basic, high-utility items without elaborate brand narratives, focusing on practical needs and reasonable pricing.
Demografía
Edad:18-55+
Género:Not specified
Educación:Varied
Familia:Varied
Ingresos:Medio
Ubicación:Global (Online Shopper)
Profesión
Rol:Consumer / Shopper
Industria:Retail (from a consumer perspective)
Responsabilidades:
- •Making efficient purchasing decisions for personal and household needs
- •Managing personal finances effectively
- •Seeking value and utility in everyday products
Psicografía
Metas y Objetivos
- •To efficiently purchase essential, high-utility accessories.
- •To replace worn-out items or complete outfits with practical products.
- •To find basic, reliable items for daily use without hassle.
Valores
- •Practicality and utility
- •Simplicity in shopping experiences
- •Efficiency in acquiring needed items
- •Value for money and reasonable pricing
Frustraciones
- •Inconvenience or overwhelm of physical shopping
- •Overly branded or expensive fashion sites for basic items
- •Worry over inflated prices or overly complex features
- •Lack of clear product information online
Comportamiento Online
Redes Sociales
- •Limited for product discovery; primarily for personal connections or entertainment
Fuentes de Información
- •Search engines (for specific product types)
- •E-commerce platforms (direct product search)
- •Product images and descriptions on retail sites
Hábitos de Compra
- •Uses search engines for specific product needs
- •Prioritizes direct product appeal and ease of purchase
- •Values user-friendly interfaces and smooth checkout processes
- •Expects clear product images, accurate descriptions, and reliable delivery
- •Is a pragmatic and informed online shopper, often driven by necessity and value
Cómo Ayuda la Marca
Descripción:
Kowani provides 'The Pragmatic Shopper' with a straightforward and efficient online platform to acquire essential, high-utility accessories. Its clear product presentation, transparent pricing (including sales), and focus on functional items perfectly align with their desire for simplicity, value, and convenience, saving them time and frustration in their shopping journey.
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