Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Jackwest Fresh
Alex is a professional who values work-life balance, enjoying an active, health-conscious lifestyle focused on travel and quality experiences. He seeks premium, specialized products that offer both comfort and style, especially for his leisure time, and appreciates brands with a credible story and high-performance design, viewing relaxation as something to be done well.
Demografía
Profesión
- •Managing projects and teams
- •Strategic decision-making
- •Business development
- •Innovation and problem-solving
Psicografía
Metas y Objetivos
- •Finding comfortable, durable, and stylish footwear for travel and daily casual wear
- •Maintaining a polished appearance even in relaxed settings
- •To maintain a balanced, wellness-oriented, and experience-driven lifestyle
Valores
- •Quality and durability
- •Comfort and performance
- •Understated style and modern design
- •Brand credibility and expertise
- •Work-life balance and active leisure
Frustraciones
- •Lack of genuine arch support and comfort in standard casual footwear
- •Flimsy, uncomfortable, and unstylish traditional flip-flops/slides
- •Having to choose between bulky, orthopedic-looking sandals and cheap, unsupportive options
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Brand websites and 'About Us' pages
- •Product reviews from trusted sources
- •Lifestyle and travel blogs/influencers
- •Athletic and performance gear publications
Hábitos de Compra
- •Willing to pay a premium for quality, comfort, and performance
- •Invests in specialized, high-performance products
- •Prioritizes longevity and superior function over low cost
- •Purchases directly from brand websites
Cómo Ayuda la Marca
Jackwest directly addresses Alex's main frustration by offering slides and flips designed with the ergonomics and technology of athletic footwear. The brand's premium positioning and 'insider' origin story appeal to Alex's appreciation for quality and expertise. The 'Sport of Leisure' marketing narrative perfectly validates Alex's lifestyle, making them feel seen and understood. The brand provides the 'secret sauce' for Alex to excel at his version of an active life—one centered on travel, wellness, and quality experiences. The modern, clean aesthetic aligns with Alex's personal style, allowing them to feel confident and appropriately dressed whether on a boat, at a resort, or running errands.
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