Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Ivo Angel Store
Eleanor Vance is a discerning woman, typically aged 35-55, with an upper-middle to high income. She seeks to create a warm, inviting, and beautiful home that reflects her personal style and values of authenticity, craftsmanship, and 'slow living'. She values objects with a story and is willing to invest in unique, high-quality artisanal pieces for her home, rejecting mass-produced items.
Demografía
Profesión
- •Cultivating an aesthetically pleasing and meaningful home environment
- •Researching and acquiring high-quality, artisanal home goods
- •Hosting and entertaining guests in a thoughtful setting
Psicografía
Metas y Objetivos
- •To create a warm, inviting, and beautiful home that reflects her personal style and values
- •To host memorable gatherings for friends and family
- •To own objects with meaning and a story
Valores
- •Authenticity
- •Craftsmanship
- •Tradition
- •Storytelling
- •Slow living
- •Quality and longevity over fleeting trends
Frustraciones
- •Difficulty sourcing unique, non-mass-market home goods
- •Frustration with low-quality, transient trends
- •Struggles to find objects with a genuine narrative
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Interior design blogs
- •High-end shelter magazines (e.g., Architectural Digest, Elle Decor)
- •Boutique homeware stores' online platforms
- •Chefs and travel influencers with rustic/elegant aesthetics
Hábitos de Compra
- •Considered and informed purchaser, researches brands and their stories
- •Willing to pay a premium for quality and authenticity
- •Invests in pieces rather than making impulse buys
Cómo Ayuda la Marca
Ivo Angel Store provides Eleanor with exquisite, handmade Italian ceramic tableware that possesses a genuine story and authentic craftsmanship. This allows her to create a beautifully curated home environment, elevate everyday rituals and hosting experiences, and invest in timeless pieces that align perfectly with her values of quality and slow living.
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